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Home / India Insights / Film & Media

India's screen economy: post-production in, stories out

Two trades run through one industry. Inbound: the world sends its films, shows and games to India for post-production, VFX, animation and dubbing — a services export under India's software regime. Outbound: Indian cinema and serials travel further every year, dubbed into local languages from Spanish to Swahili. THX works both lanes.

The numbers

A ₹2.78 trillion creative economy

₹2.78tnIndia's media & entertainment sector in 2025 (+9%), projected ₹3.3tn by 2028FICCI–EY Report, Mar 2026
~$2.2bnAnimation & VFX segment by FY26 — servicing global studios and OTT platformsCII–GT / IBEF
100%FDI permitted in the sector; a National Centre of Excellence for AVGC-XR anchors MumbaiDPIIT / MIB
#1India produces more films than any country on earth, across 20+ languagesIndustry consensus / MIB
Inbound · services export

Send your post-production to India

Mumbai, Chennai, Hyderabad and Bengaluru host studios that already deliver VFX, animation, editorial, colour, sound design, subtitling and dubbing for global features, streamers and broadcasters — at internationally competitive rates, in every timezone-friendly configuration, under India's AVGC-XR policy push.

  • Studio matchmaking — vetted post, VFX, animation and dubbing partners matched to your format, security requirements (TPN-aware) and budget.
  • Commercial & contract navigation — scoping, rate benchmarking and milestone structures that survive the edit.
  • The trade layer — this is a services export/import: cross-border invoicing, withholding, GST treatment and equipment movement (temporary import of cameras, drives, LTO) handled through Bruce.
  • Localisation for India — dubbing and versioning of foreign content into Indian languages for the world's largest streaming audience.
Outbound · content export

Take Indian stories to your market

Indian films now open theatrically across the Gulf, North America, Africa and increasingly Latin America; Indian daily serials, dubbed, have built devoted audiences from Vietnam to West Africa. Underneath the glamour is a licensing and logistics business — our kind of business.

  • Theatrical facilitation — connecting Indian distributors with cinema chains abroad; our Ecuador desk is developing an Indian cinema screening programme for Latin American halls with Spanish subtitling and institutional co-billing.
  • Serial & catalogue licensing — matching broadcasters and OTT platforms with Indian content houses; dubbing pipelines arranged in-territory or in India.
  • Events & cultural programming — film festivals, star appearances and India-themed activations paired with the trade bureau's retail activation muscle.
Why a trading house here? Because content export is still export: contracts, rights territories, remittances, tax treaties and marketing goods that cross borders. The industry has creatives; it is short of compliant trade operators.

A project for India's screen economy?

Studio matchmaking, content licensing or an Indian film season abroad — we handle the commerce behind the credits.

Start an Enquiry →Use the Trade Tools