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Countries that take trade seriously build promotion agencies — Austrade for Australia, KOTRA for Korea, the US International Trade Administration, the UK's Department for Business & Trade. THX operates on the same model as a private bureau: promoting bilateral trade with India, in both directions, with execution muscle the public agencies don't carry.
National trade promotion agencies open doors: intelligence, introductions, pavilions, delegations. They are excellent at it, and we work alongside them, their embassies and their chambers — never against them.
Where a government bureau stops, THX continues: we can be the importer of record, hold the product registrations, run the distribution, chase the receivables and stand behind the after-sales. Promotion that ends in a signed purchase order, not a report.
The bureau serves two directions with equal weight: foreign companies and agencies entering India, and Indian producers reaching the world — with dedicated corridor representation already on the ground from Quito to Kampala to Seoul.
Category reports, pricing and channel studies, competitor mapping, regulatory landscapes — plus India-readiness webinars and workshops for foreign teams. Built on live import data and our own distribution P&Ls, not desk research alone.
FSSAI approvals, CDSCO cosmetic and device registrations, BIS certification management, label compliance, customs and clearance advisory. We hold these licences ourselves — see the full India Market Entry pathway.
Buyer–seller meets and curated introductions across General Trade, Modern Trade, e-commerce, quick commerce and HoReCa — plus distributor identification and vetting. Introductions come with our read on creditworthiness, because we trade with these channels ourselves.
Wet sampling, food festivals, in-store promotions and launch events — executed through Khuben's retail relationships so a new brand's first month on shelf actually moves stock.
Country pavilions at Indian expos; Indian buyer missions abroad; inbound SME delegations with meeting calendars that are pre-qualified, not padded. We walk the world's fairs ourselves — WorldFood Moscow and SIAL Paris are on our 2026 calendar.
Marketplace onboarding (Amazon, Flipkart, quick commerce), listing content, compliance-safe claims, and influencer campaigns for international brands — sequenced after the regulatory base is in place, not before.
FDI into Indian industries, joint-venture structuring, sourcing partnerships and location scouting — with introductions to legal, tax and banking partners who work at international standard. See Why India for investment.
The service no promotion agency offers: consolidation, bonded warehousing, last-mile distribution, returns handling and receivables follow-through — on the group's own infrastructure. Entry is an event; aftercare is a business.
The bureau's edge is a named human in each corridor: our Country Representative structure places committed partners in-market — beginning with Ecuador, where THX has a resident representative as India opens its Quito embassy and both governments move toward a preferential trade agreement, and Argentina for LatAm food and pharma distribution.
Warm, working relationships also run through China, Korea, Thailand, Indonesia, Vietnam, the UK, UAE, Australia, Uganda, Rwanda and Kenya. When we say we can find your buyer or your supplier, it is because someone we know answers the phone there.
We study the best public agencies and add the layer they cannot: commercial execution and accountability for the result.
Delegations, matchmaking, market entry and aftercare — under one accountable partner in India.